Cooperation & Development Aid
Eurofront is an international cooperation program of the European Commission, which aims to improve and strengthen border management in Latin America, increasing security, promoting cooperation between countries and supporting the fight against the illicit trafficking of migrants.
The program, which will be implemented in a group of 7 countries, seeks to export and integrate the best practices of the border management paradigm of the European Union to favor the economic and social development of the region. The goal is to make borders safe and agile places, and that they become points of union and cooperation between different communities and countries.
In addition to the European Commission, Eurofront is managed by different organizations such as IOM, FIIAPP or IILA, and has the collaboration of Frontex, the European Border and Coast Guard Agency.
The brand is based on the concepts of mobility and growth, both essential values of the Eurofront program. The logo is inspired by the existing signage near the border crossings, in which the direction and distance of the different countries are indicated, to create a simple brand with a clear relationship with its context.
For the construction of brand messages, we have used fragments of poems by different Iberoamerican authors to generate an emotional connection between the beneficiary countries and the program, and to highlight the link and the relationship between Europe and Latin America.
MORE DEVELOPMENT, LESS BORDERS.