fagerström is an independent design studio that works for clients of all sizes, from all over the world and across different industries.

We deliver visual solutions based on crafted design and strong conceptual thinking.

Founded and led by creative director Puli Arancibia & strategy director Joaquín Pinochet, our goal is to provide each brand, company or project with a solid, recognizable and unique identity.

 

If this makes sense to you, let's talk!

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Capabilities

Identity

Branding

Design systems

Brand strategy

Exhibition

Naming

Guidelines

Packaging

Digital

Environmental

Wayfinding

Identity

Branding

Design systems

Brand strategy

Exhibition

Naming

Guidelines

Packaging

Digital

Environmental

Wayfinding

Media

Publications

Talks & Events

Jury

Interviews

Calle Fuencarral 111

28010 Madrid, Spain

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